Whenever I stumble across a ‘write-up’ dedicated to rosé wine, 9 times out of 10, the piece will open with a zealous protest against the wine’s unjust reputation as a bit of a fashion tragic.
I have always found these passionate defences admirable; because it is hard to convince someone, who is not a six year old girl or permanently stuck in the 80s, that pink is cool (and, let’s face it, cool has well and truly flown out window for the latter anyway).
However, when we rosé radicals ‘doth protest too much’ we are probably only reinforcing the wine’s outmoded image. But, perhaps this is the point? Any publicity is good publicity. Right?
It could be said that this is the impetus behind Rosé Revolution – a global movement dedicated to changing the perception of rosé wine and celebrating the drier and more ‘grown-up’ styles.
Apparently, a ‘revolution’ is needed to update rosé’s image. This is understandable considering a bottle of Mateus (the sweetish, pink Portuguese tipple which was über popular in the 80’s) is arguably still the wine style’s global insignia.